Mars Is Recognized For Radio, Film, Outdoor, Branded Content and Health Advertising at the 2015 International Festival of Creativity

Cannes, FRANCE (03 July, 2015) – Mars, Incorporated and its agencies picked up 19 awards at the annual Cannes Lions International Festival of Creativity – a record for Mars.

The International Festival of Creativity, known globally as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

The 2015 awards recognized the creativity of several global Mars campaigns, including those supporting its Petcare, Wrigley and Chocolate business segments - such as PEDIGREE® New Zealand’s radio campaign “K9FM,” the first ever radio station just for dogs, and the SNICKERS® TV commercial “Brady Brunch,” which aired during the Super Bowl XLIX and starred movie actor Danny Trejo.

Commenting on the awards, Mars, Incorporated Chief Marketing Officer Bruce McColl said: "Festivals such as Cannes, which celebrate creativity, are really linked to brand growth. So the recognition of our creative work in Cannes is testament to the creativity of Mars as a global business. We continue to challenge ourselves to ensure our campaigns remain engaging, insightful and of mutual benefit to us, our partners and our consumers.”

Mars, Incorporated Cannes Lions Wins

RADIO LIONS - Award / Agency / Brand / Title / Country

• SILVER/ COLENSO BBDO NEW ZEALAND / PEDIGREE® / Lottery, Whack Job / New Zealand
• SILVER/ AMV BBDO/ PEDIGREE® / Personal Trainer, Public relations, Therapy/ UK
• BRONZE/ DDB Chicago/ SKITTLES® / Clones, Two Heads Ed/ USA
• SILVER/ DDB South Africa/ SKITTLES® / Country, Disney, Opera/ South Africa

PRESS LIONS - Award / Agency / Brand / Title / Country

• SILVER/ Adam&Eve DDB/ Temptations/ Chicken, Salmon, Seafood/ UK

MOBILE LIONS - Award / Agency / Brand / Title / Country

• SILVER & BRONZE/ COLENSO BBDO NEW ZEALAND / PEDIGREE® / Found / New Zealand

OUTDOOR LIONS - Award / Agency / Brand / Title / Country

• BRONZE/ BBDO NEW YORK / SNICKERS® / The Snickers Write-off / USA
• BRONZE/ BBDO NEW YORK / SNICKERS® / Marcia Gets Hungry/ USA

PROMO LIONS - Award / Agency / Brand / Title / Country

• SILVER & BRONZE/ BBDO COLENSO / PEDIGREE® / K9FM/ New Zealand
• BRONZE / BBDO NEW YORK / SNICKERS® / Marcia Gets Hungry/ USA

DIRECT LIONS - Award / Agency / Brand / Title / Country

• BRONZE/ COLENSO BBDO/ PEDIGREE® / K9FM / New Zealand

FILM LIONS - Award / Agency / Brand / Title / Country

• SILVER / DDB CHICAGO/ SKITTLES® / Settle It 30’ / USA
• BRONZE /BBDO TORONTO/ SKITTLES® / Struck by a rainbow/ Canada
• SILVER / BBDO NEW YORK/ SNICKERS® / Brady Bunch/ USA
• BRONZE/ BBDO NEW YORK / TWIX®/ Twix Bites - Dial Up, Flat top, Y2K/ USA

BRANDED CONTENT AND ENTERTAINMENT - Award / Agency / Brand / Title / Country

• BRONZE/ BBDO NEW YORK/ SNICKERS® / The Snickers Write-off/ USA
• SILVER /BBDO TORONTO/ SKITTLES® / Struck by a rainbow/ Canada

HEALTH AND WELLNESS - Award / Agency / Brand / Title / Country

• BRONZE/ ALMAPBBDO São Paulo/ PEDIGREE® / First Days Outs / Brazil

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M’S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN’S®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 75,000 Associates across 73 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company.

For more information about Mars, Incorporated, please visit www.mars.com. Follow us on Facebook, Twitter, LinkedIn and YouTube.