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Statement of CSPI Executive Director Michael F. Jacobson

February 26, 2015

What a breath of fresh air to see entertainers and athletes getting behind this innovative campaign to promote fruit and vegetable consumption. It would be nice to see more celebrities following the example of Jessica Alba, Colin Kaepernick, and Stephen Curry and the others involved with this project. For too long, entertainers and athletes have used their clout to promote soda and other junk foods, so perhaps the FNV campaign heralds a new trend.

For this campaign to succeed, it will need a huge and sustained investment behind it, which I hope the industry provides. Ideally government agencies would invest in similar media campaigns aimed at reducing junk food consumption and promoting healthy diets.