A Great Product Isn't Enough

One Click Butter Cutter measures and cuts pads of butter better than the rest.

Hopewell Junction, NY--December 3, 2010--
It takes more than just a unique great product for real success in today's market, according to the inventor of The One Click Butter Cutter. He's learning this lesson after spending a decade and tens of thousands of dollars inventing an excellent product. He's considered a "Stand Alone" inventor and the number of these are becoming fewer and fewer. Maybe he would do better not being one.

Practically all large retailers only want to deal with large suppliers. Product lines. If you have only one product, even if it's the best ever made, retailers can't be bothered. The One Click Butter Cutter is an example of such a product. It stores butter like a butter dish. It measures, cuts and serves a pad of butter with just one click, clearly better than any other butter cutting product.

However, despite being sold online and getting many "word of mouth" sales, to his surprise the inventor finds that most retailers just won't deal with an individual selling only one product. Since most retailers sell many thousands of products this behavior can be understood, but this fact greatly limits the chances that people will be able to buy unique products made by individual inventors.

This is probably why Google and other search engines can be so helpful. Online, if people know what to look for (in this case if they know to search for butter cutters), they can access these unique products. However, their growth in the market place will never be great without the much faster product acquaintance that is possible only when displayed in stores.

Despite the rise of internet shopping, the success of a large (and costly) publicity campaign still depends on stores displaying the products. In most cases 80% of the sales that result from a publicity campaign will come from retail store sales. Most people never even become aware of these individual products if they can't see them when strolling through a store. Great products can just disappear when these individual product companies go out of business. It seems to be a case of expanding into a product line or be limited to the internet.

High resolution picture:
http://www.buttercutter.com/picture

Contact:

Paul Wilhelm
Inventions for Market
63 Hortontown Hill Road
Hopewell Junction, NY 12533
http://www.ButterCutter.com
Paul@OneClickButterCutter.com
845-225-6630

News release courtesy of Press Release Distribution.