Delivers Record High Q2 Net Revenue, Earnings and Operating Cash Flow on a Non-GAAP Basis

Raises Fiscal Year 2015 Net Revenue and EPS Guidance

REDWOOD CITY, CA October 28, 2014 Electronic Arts Inc. (NASDAQ: EA) today announced preliminary financial results for its second fiscal quarter ended September 30, 2014.

Electronic Arts continues to put our players first, delivering new experiences, innovation and new ways to play, said Chief Executive Officer Andrew Wilson. It was an excellent second quarter, with strong new titles, deep player engagement in our live services and ongoing digital growth driving continued momentum.

By emphasizing player engagement and our digital live services, weve grown revenue, expanded gross margins and delivered EPS well above prior year and our guidance, said Chief Financial Officer Blake Jorgensen. We are raising our annual non-GAAP net revenue guidance by $75 million to $4.175 billion and annual non-GAAP diluted EPS by $0.20 to $2.05.

News and ongoing updates regarding EA and our games are available on EAs blog at www.ea.com/news.

Selected Operating Highlights and Metrics:

• Calendar year to date, EA continues to be the #1 publisher on PlayStation4 and Xbox One consoles in the Western World, led by FIFA 15, NHL 15, Madden NFL 15, EA SPORTS^TM UFC, Titanfall^TM, Battlefield 4^TM, andFIFA 14.
• In fiscal Q2, EAs players logged more than 1.9 billion hours of gameplay on console and PC.
• Monthly active users for EAs mobile titles averaged over 155 million in Q2.
• EAs mobile sports games averaged more than 40 million monthly active users Q2, up 250% year-over-year, driven by Madden NFL Mobile and FIFA 15 Ultimate Team Mobile.
• To date, players have logged more than 89 million games of Madden NFL 15, up 48% year-over-year.
• Battlefield Hardline will launch on March 17, 2015 in North America, and beginning on March 19, 2015 in Europe.

Selected Financial Highlights: *On a non-GAAP basis

• For the quarter, net revenue* of $1.220 billion was above our guidance of $1.140 billion. Diluted earnings per share* of $0.73 was above our guidance of $0.50.
• Net revenue* for EAs FIFA, Madden NFL and Hockey Ultimate Team services continued to grow, collectively up 96% year-over-year.
• Operating cash flow for the quarter improved $189 million versus the same period last year.
• EA repurchased 2.6 million shares in Q2 for $95 million, pursuant to the $750 million share repurchase program initiated in May 2014.
• On a trailing twelve month basis, EA had record net revenue* of $4.481 billion (of which a record $2.0 billion was digital*), record net income* of $843 million and record operating cash flow of $1.153 billion.
• EA raised fiscal 2015 net revenue* guidance from $4.100 billion to $4.175 billion and diluted EPS* guidance from $1.85 to $2.05 per share.

(in millions of $, except per share amounts)	Quarter Ended 9/30/14	Quarter Ended 9/30/13
GAAP Digital Net Revenue	$508	$450
GAAP Packaged Goods and Other Net Revenue	482	245
GAAP Total Net Revenue	$990	$695
Non-GAAP Digital Net Revenue	$453	$348
Non-GAAP Packaged Goods and Other Net Revenue	767	692
Non-GAAP Total Net Revenue	$1,220	$1,040
GAAP Net Income (Loss)	$3	($273)
Non-GAAP Net Income	232	105
GAAP Diluted Earnings/(Loss) Per Share	0.01	(0.89)
Non-GAAP Diluted Earnings Per Share	0.73	0.33
Operating Cash Flow Provided by (Used In) Operations	$183	($6)

Trailing Twelve Month (TTM) Financial Highlights:

(in millions of $)	TTM Ended 9/30/14	TTM Ended 9/30/13
GAAP Net Revenue	$4,135	$3,775
GAAP Net Income	397	227
Non-GAAP Net Revenue	4,481	3,757
Non-GAAP Net Income	843	329
Operating Cash Flow Provided by Operations	$1,153	$342

Business Outlook as of October 28, 2014

The following forward-looking statements, as well as those made above, reflect expectations as of October 28, 2014. Electronic Arts assumes no obligation to update these statements. Results may be materially different and are affected by many factors detailed in this release and in EAs annual and quarterly SEC filings.

Fiscal Year 2015 Expectations Ending March 31, 2015

• GAAP net revenue is expected to be approximately $4.375 billion.
• Non-GAAP net revenue is expected to be approximately $4.175 billion.
• GAAP diluted earnings per share is expected to be approximately $2.06.
• Non-GAAP diluted earnings per share is expected to be approximately $2.05.
• The Company estimates a share count of 322 million for purposes of calculating fiscal year 2015 GAAP diluted earnings per share and 320 million for purposes of calculating fiscal year 2015 non-GAAP diluted earnings per share. Non-GAAP shares used for computing diluted earnings per share differs from GAAP due to the inclusion of the anti-dilutive effect of the Convertible Bond Hedge.
• Expected non-GAAP net income excludes the following from expected GAAP net income:

- Non-GAAP net revenue is expected to be approximately $200 million lower than GAAP net revenue due to the impact of the change in deferred net revenue (online-enabled games);

- Approximately $150 million of stock-based compensation;

- Approximately $122 million from the loss on licensed intellectual property commitment;

- Approximately $63 million of acquisition-related expenses;

- Approximately $5 million reduction of college football settlement expenses;

- Approximately $22 million from the amortization of debt discount; and

- Non-GAAP tax expense is expected to be approximately $159 million higher than GAAP tax expense.

Third Quarter Fiscal Year 2015 Expectations Ending December 31, 2014

• GAAP net revenue is expected to be approximately $1.100 billion.
• Non-GAAP net revenue is expected to be approximately $1.275billion.
• GAAP earnings per share is expected to be approximately $0.41.
• Non-GAAP diluted earnings per share is expected to be approximately $0.90.
• The Company estimates a share count of 322million for purposes of calculating third quarter fiscal year 2015 GAAP diluted earnings per share, and 319 million for non-GAAP diluted earnings per share. Non-GAAP shares used for computing diluted earnings per share differs from GAAP due to the inclusion of the anti-dilutive effect of the Convertible Bond Hedge.
• Expected non-GAAP net income excludes the following from expected GAAP net income:

- Non-GAAP net revenue is expected to be approximately $175million higher than GAAP net revenue due to the impact of the change in deferred net revenue (online-enabled games);

- Approximately $40 million of stock-based compensation;

- Approximately $16million of acquisition-related expenses;

- Approximately $5million from the amortization of debt discount; and

- Non-GAAP tax expense is expected to be $81million higher than GAAP tax expense.

Conference Call and Supporting Documents

Electronic Arts will host a conference call on October 28, 2014 at 2:00 pm PT (5:00 pm ET) to review its results for the second quarter ended September 30, 2014 and its outlook for the future. During the course of the call, Electronic Arts may disclose material developments affecting its business and/or financial performance. Listeners may access the conference call live through the following dial-in number: 888-469-0955 (domestic) or 312-470-7475 (international), using the password EA or via webcast at http://ir.ea.com.

EA will also post a slide presentation that accompanies the call at http://ir.ea.com.

A dial-in replay of the conference call will be provided until November 11, 2014 at 866-352-7725 (domestic) or 203-369-0081 (international). An audio webcast replay of the conference call will be available for one year at http://ir.ea.com.

Non-GAAP Financial Measures

To supplement the Companys unaudited condensed consolidated financial statements presented in accordance with GAAP, Electronic Arts uses certain non-GAAP measures of financial performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation from, as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP, and may be different from non-GAAP financial measures used by other companies. In addition, these non-GAAP measures have limitations in that they do not reflect all of the amounts associated with the Companys results of operations as determined in accordance with GAAP. The non-GAAP financial measures used by Electronic Arts include: non-GAAP net revenue, non-GAAP gross profit, non-GAAP operating income (loss), non-GAAP net income (loss), non-GAAP diluted earnings (loss) per share and non-GAAP diluted shares. These non-GAAP financial measures exclude the following items (other than Shares from Convertible Bond Hedge, which are included), as applicable in a given reporting period, from the Companys unaudited condensed consolidated statements of operations:

• Acquisition-related expenses
• Amortization of debt discount
• Change in deferred net revenue (online-enabled games)
• College football settlement expenses
• Income tax adjustments
• Loss (gain) on strategic investments
• Loss on licensed intellectual property commitment (COGS)
• Restructuring charges
• Shares from Convertible Bond Hedge
• Stock-based compensation

Electronic Arts may consider whether other significant non-recurring items that arise in the future should also be excluded in calculating the non-GAAP financial measures it uses.

Electronic Arts believes that these non-GAAP financial measures, when taken together with the corresponding GAAP financial measures, provide meaningful supplemental information regarding the Companys performance by excluding certain items that may not be indicative of the Companys core business, operating results or future outlook. Electronic Arts management uses, and believes that investors benefit from referring to, these non-GAAP financial measures in assessing the Companys operating results both as a consolidated entity and at the business unit level, as well as when planning, forecasting and analyzing future periods. The Companys management team is evaluated on the basis of non-GAAP financial measures and these measures also facilitate comparisons of the Companys performance to prior periods.

In addition to the reasons stated above, which are generally applicable to each of the items Electronic Arts excludes from its non-GAAP financial measures, the Company believes it is appropriate to exclude certain items for the following reasons:

Acquisition-Related Expenses. GAAP requires expenses to be recognized for various types of events associated with a business acquisition. These events include, expensing acquired intangible assets, including acquired in-process technology, post-closing adjustments associated with changes in the estimated amount of contingent consideration to be paid in an acquisition, and the impairment of accounting goodwill created as a result of an acquisition when future events indicate there has been a decline in its value. When analyzing the operating performance of an acquired entity, Electronic Arts management focuses on the total return provided by the investment (i.e., operating profit generated from the acquired entity as compared to the purchase price paid including the final amounts paid for contingent consideration) without taking into consideration any allocations made for accounting purposes. When analyzing the operating performance of an acquisition in subsequent periods, the Companys management excludes the GAAP impact of any adjustments to the fair value of these acquisition-related balances to its financial results.

Amortization of Debt Discount on the Convertible Senior Notes. Under GAAP, certain convertible debt instruments that may be settled in cash on conversion are required to be separately accounted for as liability (debt) and equity (conversion option) components of the instrument in a manner that reflects the issuers non-convertible debt borrowing rate. Accordingly, for GAAP purposes, we are required to amortize as a debt discount an amount equal to the fair value of the conversion option as interest expense on the Companys $632.5 million of 0.75% convertible senior notes that were issued in a private placement in July 2011 over the term of the notes. Electronic Arts management excludes the effect of this amortization in its non-GAAP financial measures.

Change in Deferred Net Revenue (Online-enabled Games). The majority of our software games can be connected to the Internet whereby a consumer may be able to download unspecified content or updates on a when-and-if-available basis (unspecified updates) for use with the original game software. In addition, we may also offer an online matchmaking service that permits consumers to play against each other via the Internet. GAAP requires us to account for the consumers right to receive unspecified updates or the matchmaking service for no additional fee as a bundled sale, or multiple-element arrangement. Electronic Arts is not able to objectively determine the fair value of these unspecified updates or online service included in certain of its online-enabled games. As a result, the Company recognizes the revenue from the sale of these online-enabled games on a straight-line basis over the estimated offering period. Electronic Arts management excludes the impact of the change in deferred net revenue related to online-enabled games in its non-GAAP financial measures for the reasons stated above and also to facilitate an understanding of our operations because all related costs of revenue are expensed as incurred instead of deferred and recognized ratably.

College Football Settlement Expenses. During fiscal 2014, Electronic Arts recognized a $48 million charge for expected litigation settlement and license expenses related to our college football business. This expense is excluded from our non-GAAP financial measures.

Income Tax Adjustments.The Company uses a fixed, long-term projected tax rate internally to evaluate its operating performance, to forecast, plan and analyze future periods, and to assess the performance of its management team.Prior to April 1, 2013, a 28 percent tax rate was applied to its non-GAAP financial results. Based on a re-evaluation of its fixed, long-term projected tax rate, beginning in fiscal year 2014, the Company has applied a tax rate of 25 percent to its non-GAAP financial results.

Loss (gain) on Strategic Investments. From time to time, the Company makes strategic investments. Electronic Arts management excludes the impact of any losses and gains on such investments from its non-GAAP financial measures.

Loss on Licensed Intellectual Property Commitment. During the first quarter of fiscal 2015, Electronic Arts terminated its right to utilize certain intellectual property that the Company had previously licensed and we incurred a loss of $122 million on the corresponding license commitment. This expense is excluded from our non-GAAP financial measures.

Restructuring Charges.Although Electronic Arts has engaged in various restructuring activities in the past, each has been a discrete event based on a unique set of business objectives. Each of these restructurings has been unlike its predecessors in terms of its operational implementation, business impact and scope. As such, the Company believes it is appropriate to exclude restructuring charges from its non-GAAP financial measures.

Shares from Convertible Bond Hedge. In July 2011, the Company issued convertible senior notes that mature in July 2016 (the Notes) with an initial conversion price of approximately $31.74 per share. When the quarterly average trading price of EAs common stock is above $31.74 per share, the potential conversion of the Notes has a dilutive impact on the Companys earnings per share. At the time the Notes were issued, the Company entered into convertible note hedge transactions (the Convertible Bond Hedge) to offset the dilutive effect of the Notes. The Company includes the anti-dilutive effect of the Convertible Bond Hedge in determining its non-GAAP dilutive shares.

Stock-Based Compensation. When evaluating the performance of its individual business units, the Company does not consider stock-based compensation charges. Likewise, the Companys management teams exclude stock-based compensation expense from their short and long-term operating plans. In contrast, the Companys management teams are held accountable for cash-based compensation and such amounts are included in their operating plans. Further, when considering the impact of equity award grants, Electronic Arts places a greater emphasis on overall shareholder dilution rather than the accounting charges associated with such grants.

In the financial tables below, Electronic Arts has provided a reconciliation of the most comparable GAAP financial measures to non-GAAP financial measures used in this press release.

Forward-Looking Statements

Some statements set forth in this release, including the information relating to EAs fiscal 2015 guidance information under the heading Business Outlook, contain forward-looking statements that are subject to change. Statements including words such as anticipate, believe, estimate or expect and statements in the future tense are forward-looking statements. These forward-looking statements are preliminary estimates and expectations based on current information and are subject to business and economic risks and uncertainties that could cause actual events or actual future results to differ materially from the expectations set forth in the forward-looking statements.

Some of the factors which could cause the Companys results to differ materially from its expectations include the following: sales of the Companys titles; the Companys ability to manage expenses; the competition in the interactive entertainment industry; the effectiveness of the Companys sales and marketing programs; timely development and release of Electronic Arts products; the Companys ability to realize the anticipated benefits of acquisitions; the consumer demand for, and the availability of an adequate supply of console hardware units; the Companys ability to predict consumer preferences among competing platforms; the Companys ability to service and support digital product offerings, including managing online security; general economic conditions; and other factors described in the Companys Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2014.

These forward-looking statements are current as of October 28, 2014. Electronic Arts assumes no obligation and does not intend to update these forward-looking statements. In addition, the preliminary financial results set forth in this release are estimates based on information currently available to Electronic Arts.

While Electronic Arts believes these estimates are meaningful, they could differ from the actual amounts that Electronic Arts ultimately reports in its Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2014. Electronic Arts assumes no obligation and does not intend to update these estimates prior to filing its Form 10-Q for the fiscal quarter ended September 30, 2014.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims, Madden NFL, EA SPORTS FIFA, Battlefield, Dragon Age and Plants vs. Zombies. More information about EA is available at www.ea.com/news.

For additional information, please contact:

Chris Evenden

Vice President, Investor Relations

650-628-0255

cevenden@ea.com

John Reseburg

Senior Director, Corporate Communications

650-628-3601

jreseburg@ea.com

EA SPORTS, Ultimate Team, Battlefield 4, Battlefield, Battlefield Hardline, The Sims, Dragon Age, and Plants vs. Zombies are trademarks of Electronic Arts Inc. and its subsidiaries. Titanfall is a trademark of Respawn Entertainment, LLC. UFC is a registered trademark, trademark, trade dress or service mark owned exclusively by Zuffa, LLC and affiliated entities in the United States and other jurisdictions. John Madden, NFL, NHL and FIFA are the property of their respective owners and used with permission. PlayStation is a registered trademark of Sony Computer Entertainment Inc.