Bulldog Reporter's PR University Presents a New Master Class Webinar

Oakland, CA - (NewMediaWire) - August 22, 2014 -  PR professionals looking to take their writing skills to the next level of clarity and confidence will discover the best tips and techniques for PR writing in a new webinar by PR University. This hands-on session will outline how to create press releases—as well as every post, article, speech, white paper or communiqué—that achieve incredible reach and readership through a set of solid writing methods.

PR pros who attend Power PR Writing in the Digital Era: A 90-Minute Tune-up with New Best Practices, Tips and Techniques, a 90-minute webinar presented by PR writing instructor and former Brigham Young University National News Director Michael Smart, will come away with proven ways to craft headlines and leads that compel readership—and a practical writing regimen all team members can use to not only improve press releases … but also skyrocket their PR writing competence.

This PR University webinar takes place on Thursday, September 11, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainer:

Michael Smart, Founder, MichaelSMARTPR

 

What PR pros will learn:

• A practical process to reduce writer’s block and make writing easier

• Unorthodox formats and structures to give new life to writing

• Honing “News Judgment”: How to think and write like journalists to maximize media pick-up

• The Pyramid of Power: An outlining and PR message mapping process guaranteed to help PR pros find the best “peg” and write more quickly on deadline, including:

• Crafting newsworthy copy

• Informing without clutter

• Persuading without puffery

• Engaging with flair

• Easy techniques for writing simpler, more direct copy by:

• Reducing ambiguity

• Cutting unnecessary words

• Catching the common redundancies PR pros commit

• Superior Headlines: New ways to make headlines and subheads SEO and newsroom-ready

• Incredible Leads: The five types of lead paragraphs that work best

• Executive Quotes: How to craft sparkling quotes that actually get used

• Quick ways to cut clichés

• New tips for eliminating jargon

• Practical ideas for writing in the active voice

• Faux Pas to Avoid: Seven common grammar errors that drive journalists crazy—plus 17 commonly misused words in press materials

• Proofreading tips and tricks: How to edit and revise copy so it’s crisp and clean when it is handed in for review

 

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Media Contact: Brian Pittman Phone: 805-984-2977 Email: bpittman@bulldogreporter.com