Bulldog Reporter's PR University Presents a New Meet the Editors

Oakland,CA - (NewMediaWire) - July 29, 2014 — PR professionals looking to reach millions of TV viewers and radio listeners will learn new tactics and inside tips for placing guests on national TV and radio in a new webinar by PR University. This advanced training features the TV executives who book guests and produce these shows—who will deliver dozens of actionable tips and strategies for creating a viral firestorm of new-found fans and customers through these invaluable channels.

PR pros who attend Meet Top Broadcast News Producers: How to Pitch TV & Radio News Programs for Prime Time Air will discover what really goes on behind the scenes of top shows and what kinds of guests and topics bookers and producers are craving right now. Attendees will also have ample opportunity to quiz these speakers on their individual pitching preferences and areas of interest, so PR pros can score a coveted spot on the air.

This PR University webinar takes place on Friday, August 8, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Robin Gradison, Producer, ABC News

Jonathan Clark, Assistant News Director, WCBS Newsradio 880

What PR pros will learn:

• Why a placement on a top show is just as valuable as it ever was—and how to leverage that primetime TV or radio hit into endless social media coverage

• How to craft an email or phone “segment” pitch to a producer—the do’s, the don’ts and the fatal mistakes to avoid

• How to nail the inevitable phone “audition” that is a prerequisite of making onto any leading talk show or news booker

• Recipe for Success: How to get guests ready for their big moment—looking at ease when they’re really nervous inside, how and when to make eye contact with the host and the audience, and much more

• What really goes on behind the scenes of top shows—and tips and strategies for making the most of pre-show time backstage

• What’s News: Topics, ideas and trends on the minds of top show bookers and producers, and how to weave them seamlessly into the next pitch

• Speed Bumps and Road Blocks: Faux pas and rookie slip-ups to avoid when pitching show producers

• Examples and Case Studies: How successful publicists get their clients on top shows time and time again, and what PR pros can learn from their hard-won triumphs

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.