Bulldog Reporter's PR University Presents a New Meet the Editors

Oakland, CA - (NewMediaWire) - July 25, 2014 - PR professionals looking to build long-term relationships with A-list journalists will learn powerful new methods for reaching these valuable gatekeepers in a webinar by PR University. This 90-minute session will include up-to-the-minute case studies of media relations successes and offer the inside scoop on how to take a PR plan to the next level.

PR pros who attend Secrets of Building Long-Term Relationships with Busy, Influential Mainstream Journalists will discover how to leverage media contacts to generate story placements and buzz—and, more importantly, how to systematically build relationships with target journalists and approach them with story ideas. Once communicators learn to walk the fine line between turning on—and turning off—reporters and editors, they can turn their media relationships into high-profile story placements.

This PR University webinar takes place on Thursday, August 7, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Don Clark, Deputy Bureau Chief, Wall Street Journal

Tom Hallman, Senior Reporter (and Pulitzer Prize winner), The Oregonian; Bulldog Awards Judge

Alisha Marks Tischler, Vice President of the Media Influence Department, Ogilvy PR

Meredith Pratt, Account Manager, Stanton Communications

What PR pros will learn:

• How to find and engage journalists on their terms—and develop relationships with them—by becoming a trusted industry resource

• The Eight R’s of the Media Relationships: From “building rapport” to “rehearsing” to “rehearsing”—proven steps for planning and delivering winning pitches based on strong media relationships

Rules of Engagement: Guidelines for making contact with journalists in person, via phone or social media without offending them

• Active Listening: How to take advantage of media opportunities using social media tools and sites like HARO, Profnet or Seek & Shout

• The “Write” Stuff: Anatomies of stellar pitches and magic elements PR pros must make part of every pitch they craft—whether delivered in person, via phone or even email

• Social Media Focus: How to leverage social media to build rapport with—and pitch—A-list journalists

• Editorial Hot Buttons: The essential hooks and story elements editors want to see in pitches

• How to use exclusives, off-the-record tips and behind-the-scenes access to build long-lasting media relationships

• Case Studies & Best Practices: Examples and techniques that leading PR pros use to build relationships with A-list media

• Five Speed Bumps to Avoid: How to sidestep common media relations mistakes that may sabotage PR efforts and turn off media contacts

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.