Underground Elephant Announces Addition of Former LeadPoint Engineer, Alex Chang

SAN DIEGO, CA, September 09, 2010 /24-7PressRelease/ -- Underground Elephant (www.undergroundelephant.com), a dynamic performance driven ad agency and network, today is pleased to announce the addition of Alex Chang to the team. Mr. Chang is joining Underground Elephant as Director of Technology.

Alex Chang has been a long-time pioneer in the online marketing space having implemented systems generating hundreds of millions of dollars year over year. He brings a decade of experience in both product development and B2B-B2C systems development. Mr. Chang built the credit card debt B2C matching engine at LowerMyBills.com prior to its acquisition by Experian Interactive. And most recently, he has served as Director of B2B Engineering at LeadPoint having been a primary driver in the growth of the world's first and largest onlinelead marketplace for connecting consumers to service providers.

Alex's ingenuity has not only changed the face of online marketing but has improved the security of our nation's armed forces. He has previously worked for the US Army in leading the development of the most advanced building access control system in the United States ever seen post-9/11. This system utilized a combination of biometrics with smart cards and are deployed in Department of Defense installations worldwide.

When asked about joining Underground Elephant, Alex Chang said, "Both witnessing and helping to make measurable wins daily have been a big part of what keeps me excited about the Internet advertising space. And with a company as talented and full of energy as the Underground Elephant, I could not imagine a better match. This is the right time and these are the right people to innovate and promote solid quality lead generation with."

"We are very excited about adding a trailblazer like Alex to the team. I am pleased to see our team grow stronger and reach even further each day," said CEO and Founder Jason Kulpa.

Underground Elephant (www.undergroundelephant.com) generates high quality leads in the Education and Financial Space. They abide to the highest quality standards and continually strive towards improving the user experience. They generate 100% of our traffic internally through paid and organic search methods. Underground Elephant is quickly establishing itself as an industry leader in online direct marketing -- currently ranked as the 11th largest ad agency in San Diego. The organization is determined to create a movement and create win-win relationships between advertisers and publishers through a tireless emphasis on integrity and quality.

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