Positioning the Cellphone to Influence the Economy as a Whole

NEW YORK, NY July 27, 2010 - Blue Spoon Consulting today published a system-level framework for strategy innovation by the telecommunications industry. Available as a briefing note for download through the Blue Spoon Consulting website (www.bluespoonconsulting.com), Positioning the Cellphone to Influence the U.S. Economy shifts the premise of strategy itself, from an 'experience curve' based on how best to develop and market wireless products and services, to the idea of a 'collaboration curve' based on novel linkages to create new categories for growth. This is a whole new model to improve strategic performance, unlock "next practice" business concepts, and reposition the industry as a keystone to new economic systems.

Blue Spoon is a leading strategy consultancy serving the global pharmaceutical, healthcare, and telecommunications industries. The firm is pioneering 'system-level competition', an approach to growth and innovation that reshapes the terms of competition in markets, industries, and economic sectors. Blue Spoon is the only consultancy in the world with a methodology to design and manage industry ecosystems. Visit: www.bluespoonconsulting.com.